This presentation showcases the kind of creative energy, strategic thinking, and executional capability I would bring to Simply Thank You Ltd. blending human emotion with strong design, compelling content, and meaningful campaigns that elevate the brand’s purpose of gratitude.
Full Creative Input Brief
1. Graphic Design Direction
a. Brand Refresh
- Unified color palette, typography, and modular post templates for consistent branding.
- Premium, sustainable-inspired packaging visuals and mockups.
- Design system including motion graphics, iconography, and micro-brand elements.
b. Packaging Design
- Eco-luxury packaging featuring QR codes for personalized digital thank-you messages.
- Reusable or biodegradable materials with elegant finishes and storytelling.
c. Visual Identity System
- Comprehensive visual toolkit for social media, print, and advertising campaigns.
- Templates adaptable for seasonal and client-specific content.
Reference
2. Content Creation
a. Monthly Content Calendar
- 3x weekly posts (LinkedIn + Instagram)
- Weekly Stories and Reels
- Bi-weekly blogs/newsletters
b. Content Buckets
- Product Features (“Gift of the Week”)
- Client & Team Spotlights
- Gratitude Tips
- Sustainability Features
- Story-driven Testimonials
- Creator Collaborations (influencers, micro-creators)
3. Campaign Concepts
a. The Gratitude Effect
- A social storytelling campaign where users share who they’re grateful for.
- Uses #TheGratitudeEffect and integrates client stories.
- Top entries featured in ad content and gifted hampers.
b. Corporate Heroes
- Quarterly celebration of workplace excellence in partnership with client companies.
- Content includes video interviews, short reels, and social carousels.
c. Seasonal Micro surprises
- Rapid-response, high-energy campaigns for holidays and awareness days.
- Includes creative short-form videos, countdowns, and sponsored promotions.
4. Podcast Series: “Thanks For That”
Format: Monthly 20–30 minute audio/video episodes
Themes:
- The Psychology of Gratitude at Work
- Culture & Leadership
- Sustainability in Gifting
- Real Client Stories
Deliverables:
- Full episodes on YouTube, Spotify, Apple
- 60s video clips for Instagram/LinkedIn
- Quote cards, audiograms, blog recaps
Reference
5. Mass Advertising Campaigns
a. Cross-Platform Content Rollout
End-to-end production of professional advertising for:
- YouTube Pre-roll Ads
- Meta (Instagram + Facebook) Video Ads
- LinkedIn Sponsored Content
- X (Twitter), Pinterest, and TikTok
- Website Homepage Banners + Blog Reels
b. Creator & Production Network
- Access to a vetted pool of creators, videographers, editors, and studios.
- Flexible structure: can deliver via in-house teams or agency collaboration.
- Agile production style = fast turnarounds + competitive pricing.
6.Advertising Content Formats
| Type | Platform | Purpose |
|---|---|---|
| Brand Explainer Video | YouTube, Website | High-level brand messaging |
| Product Unboxing | Instagram, TikTok | Human-first product reveals |
| Customer Testimonials | YouTube, LinkedIn | Trust-building and B2B storytelling |
| Motion Product Features | Meta Ads, X | Short-form visual promotion |
| Creator-led UGC | Reels, Stories | Relatable peer-to-peer social engagement |
| Podcast Trailers | YouTube, Instagram | Drive listens to “Thanks For That” podcast |
d. Targeting Strategy
- Geo-targeted campaigns for corporate clusters in UK/Europe
- Retargeting users via Meta and YouTube ads
- Segmented content for HR, Customer Service, and Marketing audiences
Final Deliverables Summary
| Category | Deliverables |
|---|---|
| Graphic Design | Brand guidelines, social/post templates, packaging mockups |
| Content Strategy | One-month calendar, captions, reels/storyboard concepts |
| Campaigns | Strategy decks, sample visuals, rollout roadmap |
| Podcast | Name, structure, artwork, episode plans, cross-platform cuts |
| Mass Advertising | Production plan, talent sourcing, platform-specific edits |
- Thank you for the opportunity!
- I’m excited to bring storytelling, design, and strategic creativity to Simply Thank You Ltd.
- Let’s make gratitude unforgettable.
Contact:
Email: akidrafter@gmail.com
Alt Email: letstalk@akidrafter.com