For my latest portfolio project, I conducted a dynamic photoshoot featuring the Superdry brand. This shoot was a creative endeavor to capture the essence of Superdry's urban and contemporary style. Using my brother as the model, we focused on showcasing the brand’s appeal through everyday street fashion.
The photoshoot took place on a bustling road, where my brother posed with a Superdry carry bag. We emphasized candid, natural shots to reflect the brand's casual yet trendy vibe. In addition to the street scenes, I also captured a series of portraits that highlight the versatility and stylishness of Superdry’s products.
As the photographer and creative director, my goal was to blend the spontaneity of street photography with the brand’s distinctive aesthetic. The resulting images are a testament to my ability to create engaging and visually appealing content that enhances brand identity while adding a personal touch.
